Brussels won't stop: Scotch Beef now branded 'FROM EUROPE'
Scotland's meat is advertised with the logo 'Enjoy, it's from Europe' The Quality Meat Scotland (QMS) quango was given £861,000 from the EU last year to help promote beef and lamb from north of the Border.
However, the two-year funding package comes with the condition that all advertisements must feature the logo: "Enjoy, it's from Europe." The directive has won the backing of the Scottish Government, with SNP rural affairs secretary Richard Lochhead even calling for other Scots food producers to sign up.
But consumers in London and other parts of Britain have been left puzzled as to whether the beef and lamb is actually from Scotland or elsewhere.
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The grant will go towards a sales push in the UK and five European countries - Denmark, Belgium, Germany, Netherlands and Sweden. Scottish farmers are also contributing £861,000 towards the campaign through the red meat industry levy, which is administered by QMS.
Jayne Adye, campaign director of Get Britain Out, said there were Scotch Beef billboards all over London marked with the "from Europe" logo and the EU flag.
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